Product Page Conversion Funnel Experiment
I opened a marketplace and searched for hoodies the way I normally would when I actually want to buy something for myself.
A lot of options showed up together.
Different prices. Different brands. Different models.
At first it felt like choice.
After two seconds, it felt like noise.
I opened one hoodie and let the page load.
The top section showed the product images, the price, a discount, ratings, and size options.
Everything that should technically be there was present.
Still, I did not feel like adding it to cart.
It looked fine.
But it did not feel reliable.
So I stayed on the page.
I started looking properly.
I zoomed into the images.
The photos were clean and nicely shot.
The model looked styled.
The hoodie looked arranged.
I could not tell how thick the fabric really was.
I could not tell if it would feel warm or flimsy.
I could not tell if it would sit loose or tight.
The images were selling a look.
Not giving a feel.
So I scrolled.
More images appeared.
Different angles.
Same result.
Then I moved to the description.
The words were familiar:
“premium” “stylish” “comfortable” “trendy”
They sounded nice.
They explained nothing.
I still did not know what the hoodie was actually made of.
I still didn’t know if it would last.
I still didn’t know if it would shrink.
Then I checked the size chart.
It said:
S M L XL
No model height.
No chest measurement.
No fit description.
So size still felt like a guess.
Then I opened reviews.
Most of them were short.
Mostly good.
No photos.
No one talking about how it felt after wearing it all day.
No one talking about quality after washing.
It all felt distant and filtered.
So trust did not go up.
I kept scrolling and noticed something else happening.
Other hoodies started appearing below.
They all looked similar.
Now I wasn’t deciding whether to buy this hoodie.
I was stuck deciding which hoodie was even different.
Choice became confusion.
Then I went back to the “Add to Cart” button.
It was there.
Waiting.
I wasn’t afraid to click it.
But I wasn’t comfortable either.
The thoughts happening were simple:
What if it looks different in real life?
What if the cloth feels cheap?
What if the fitting is wrong?
What if returning it becomes a headache?
Too many maybes.
So I left the page.
Quietly.
Then I started fixing the page inside my head.
First, I changed the images.
I imagined close-ups of the fabric.
The inner lining.
The hoodie folded to show thickness.
Someone stretching the cloth.
Photos that answer how it feels, not just how it looks.
Then I changed the description.
I removed branding words.
I added real information.
Fabric composition.
Warmth level.
Fit type.
Season usability.
Wash instructions.
Then I changed the size chart.
I imagined seeing:
Model height and the size worn.
Chest measurements.
A short line saying:
“Fits slightly loose” or “True to size.”
Suddenly size became a calculation, not a risk.
Then I changed the reviews.
I imagined real customer photos.
Normal rooms.
Normal lighting.
People talking about how it feels after a week.
Even a few complaints.
Because honesty builds more trust than perfection.
Then I fixed returns.
I moved it from the bottom.
I put it near the price.
One simple line:
“Easy 7-day returns.”
No conditions visible.
No stress.
That one line alone softened hesitation.
Then I came back to the question:
Would I buy it now?
This time, the answer changed.
Yes.
Not because the hoodie improved.
Because buying became safe.
Results (Expected Impact)
Based on the changes introduced in the product page flow, the following outcomes are expected:
Higher sign-up / add-to-cart rate due to reduced hesitation
Lower bounce rate as users find clearer information earlier
Improved user trust through transparent product and return details
Cleaner user flow with fewer confusion points in decision-making
Better SEO performance because vague terms were replaced with specific, searchable information
Overall, the page shifts from looking attractive to feeling reliable, making it easier for users to move forward in the fun.
Note: This is a direct raw extract from my personal Notion notes. Only conclusions are documented on a separate page. This experiment is practice-based, all scenarios are assumed, and AI was used wherever required during learning.